Front Office

Andrew D. Appleby

Chairman, Chief Executive Officer and Founder

Andy Appleby, Chairman and Chief Executive Officer of General Sports and Entertainment, LLC, has more than 30 years of sports management experience. Since founding General Sports in 1998, Andy has led the effort to develop all of its operational divisions, subsidiaries and affiliated entities, as well as having created the General Sports Foundation.

Dana L. Schmitt

Chief Operating Officer

Dana L. Schmitt, Chief Operating Officer of the United Shore Professional Baseball League, is a talented executive and attorney with more than 20 years of experience in operating entrepreneurial business ventures and in the practice of law. In her role as Chief Operating Officer of the United Shore Professional Baseball League, Dana helps to oversee all league, ballpark and team operations.

Brian Berryman

Executive Director of Baseball Operations

Brian joined the United Shore Professional Baseball League in October of 2015 to oversee baseball operations. He is responsible for hiring the coaching staff, player procurement, scheduling, enforcing the player code of conduct, the host family program, maintaining relationships with MLB personnel, umpire assignments along all other baseball related items.

Matthew J. Schul

Vice President of Corporate Partnerships

Matthew Schul, Vice President of Corporate Partnerships for United Shore Professional Baseball League joined the USPBL team with a well-established 13+ year track record. Matt is responsible for developing strategic client-specific solutions and long term relationships for local and national sponsors.

Theresa Doan

Vice President of Groups and Events

Theresa Doan, Vice President of Groups and Events for United Shore Professional Baseball League is a proven group sales veteran with over 20 years of experience in corporate marketing, sponsorships and promotion activation.

Josh Hartman

Senior Manager, Corporate Partnerships

Josh Hartman is Senior Account Manager for Corporate Partnerships for the United Shore Professional Baseball League. Josh has been with the General Sports and Entertainment organization, the parent company for the United Shore Professional Baseball League, since 2008.

Zack Phillips

Vice President of Ticket Sales and Premium Seating

Zack Phillips, Vice President of Ticket Sales and Premium Seating for United Shore Professional Baseball League joined the USPBL team with a proven track record of driving revenue, leveraging existing relationships, and developing new mutually beneficial relationships. Zack is responsible for overseeing all ticket sales and premium seating.

Vice President of Marketing and Public Relations

Carolyn Mrowczynski, Vice President of Marketing and Public Relations for United Shore Professional Baseball League joined the USPBL team with a well-established 15+ year career in sports media. Carolyn is responsible for all areas of the league’s marketing, PR and promotions departments, as well as the overall league branding strategy.

Mark Albertson

Director of Ballpark Operations

Mark Albertson, Director of Ballpark Operations joined the USPBL team in April of 2016 to oversee Ballpark Operations. Mark manages all facility operations of Jimmy John’s Field, its parking lots and adjoining facility spaces in downtown Utica.

David Parker

Director of Food and Beverage

David Parker, Director of Food and Beverage for Jimmy John’s Field joins United Shore Professional Baseball League in 2017. David oversees all Concessions, Catering, Suite level and Special Events.

Vice President of Client Services

Matthew Felton, Vice President of Client Services for the United Shore Professional Baseball League, brings nearly 20 years of experience in sports and entertainment marketing, hospitality, advertising and business development to his new position.Matt is responsible for fulfillment of all sponsorship and premium seating activities, while creating memorable experiences for every fan that walks through the gates at Jimmy John’s Field.