Jimmy John’s Field, located on Auburn Road adjacent to M-59 in downtown Utica, is in a prime location to ensure large attendance by the perfect demographic for baseball – families.
Jimmy John’s Field has the advantage of being located in Macomb County, which has the third largest population of Michigan’s 83 counties, with over 880,000 residents.
Macomb County had the highest population growth in Michigan from 2000 to 2010, and the population is brimming with young families. Macomb County has 21 school districts, and the Utica school district is the second largest in the entire state. Macomb County’s average household income is just over $52,000, which is the third highest in Michigan. While located in Macomb County, the ballpark also has the advantage of being located directly on the border of Oakland County, right on the M-59 expressway, with 150,000 cars passing by daily and providing easy access to most anywhere in metro Detroit.
Quite simply, the demographics are perfect for the family entertainment environment of independent professional baseball.
State of the Art Ballpark
Our fans participating in the fun at Jimmy John’s Field experience one of the most technologically advanced and well-appointed ballparks of its size in the country. Jimmy John’s Field has a total capacity of 4,500 fans per game, with approximately 2,000 box seats between first and third base, seven Founder’s Level Suites, five Premium Dugout Suites, 12 Private Patio Cabana Suites, 18 On Field Diamond Tables, three Summer Picnic, Group and Birthday Areas, a Grass Berm Seating Area, and a marvelous Wiffle Ball Field and beautiful Kid’s Playground Area. The ballpark also features a State of the Art main Scoreboard, Concert Quality Sound System and high end VIP Club.
Jimmy John Liautaud founded Jimmy John’s in 1983 in Charleston, Illinois with a loan of $25,000 he received from his father. By 1985, he had bought out his father’s investment to become sole owner. Liautaud went on to build a franchise business that by 2016 has over 2,500 locations in 46 states.
Jimmy John’s has been involved in the world of sports sponsorships for many years. Most notably, Liautaud and Jimmy John’s have a long-standing partnership in place with NASCAR Sprint Cup Champion Kevin Harvick. In addition to NASCAR, Liautaud and Jimmy John’s have sponsored many other local, collegiate, and professional sports teams around the country, including home town teams such as the Detroit Red Wings and Detroit Tigers.